Web 2.1

Over the previous three weeks I was working with my old pals at Greenroom Digital, who were producing a Facebook application for their client Paramount Pictures. The app's release coincided with Paramount's release of South Park Season 6 on DVD. You won't be surprised to see that the application is crude and puerile, and you may [as I do] reluctantly find it pretty amusing in places.

You can see the South Park Down and Dirty application in action here. This link is my public Down and Dirty profile and does not require you to add the app, although you can add it here in the usual fashion.

Pick up Campaign or some such publication and no doubt you'll be able to read all about the strategy, the creative, the design, even the metrics. Less likely you'll read about the technical execution, which is where I come in…

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My brother Andy and I just launched a new Facebook application called Second Impression. He describes it more eloquently and amusingly that I can on his own blog. I built the app according to his design and concept as well as advising on the Facebook platform in general. The first release was completed in about two days, which is quite possibly a record for me.

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